DIPLOMA IN INTERNATIONAL MARKETING
The objective of the Professional Diploma in International Marketing and Internationalization (eLearning) is to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to global marketing of an exporting company: international pricing, product, promotion, brand, segmentation, international distribution, export department, intercultural management, internationalization and foreign direct investment (FDI), Intellectual Property Rights (TRIPS), No to Corruption in International Business...
Course Modules
International Marketing
Global Market Research
International Product / Service Policy
International Pricing Policy
International Promotion Policy
International Distribution
International Segmentation, Brand, and Positioning
Export Department
Intercultural Management
Internationalization
Foreign direct investment (FDI)
Conference on Trade and Development (UNCTAD) and FDI
Investments abroad
Intellectual Property Rights (TRIPS)
World Intellectual Property Organization (WIPO)
No to Corruption in International Business
Training Format:
All materials are made available through our Online Learning Platform
Students should commit approximately 5-6 hours of their time per week
Materials Provided:
Online delivery of curriculum materials, exercises and templates.
Assignments:
In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.
Duration of course 6 months
REGIONS TARGETED: Global
Courses Fees 800
To register for course, please contact:
Online Training Coordinator
Africa Institute for Project Management Studies
Email: info@africadevelopmentresources.org
Website: www.africadevelopmentresources.org